Negotiation Guide
Opening Offer
$35,048
Fair Price
$36,548
Walk Away Above
$37,677
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,925
Est. Invoice$36,089
Holdback (est.)$1,164
MSRP (Sticker)$38,805
Asking Price$37,305
Markup-$1,500
Est. Dealer Margin on This Car$2,381
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$2,344
Avg Markup (Ranger)-$1,438
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,767
Price History
Aug 6, 2026$36,805 → $37,805(+$1,000)
Aug 20, 2026$37,805 → $37,305(-$500)
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