Deal Sheet: 2026 Ranger XLT

EAG Ford Jacksonville · Jacksonville, TX · VIN: 1FTER4GH2TLE32932

Negotiation Guide

Opening Offer

$36,913

Fair Price

$38,413

Walk Away Above

$39,542

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,603

Est. Invoice$37,823

Holdback (est.)$1,220

MSRP (Sticker)$40,670

Asking Price$39,170

Markup-$1,500

Est. Dealer Margin on This Car$2,567

Percentile94% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)-$1,789

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,302

Price History

Jul 9, 2026$40,670 → $38,170(-$2,500)

Aug 6, 2026$38,170 → $39,170(+$1,000)

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