Negotiation Guide
Opening Offer
$35,749
Fair Price
$37,249
Walk Away Above
$38,502
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,780
Est. Invoice$36,972
Holdback (est.)$1,193
MSRP (Sticker)$39,755
Asking Price$38,255
Markup-$1,500
Est. Dealer Margin on This Car$2,476
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$1,875
Avg Markup (Ranger)-$1,394
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,507
Price History
Jul 9, 2026$39,755 → $37,755(-$2,000)
Aug 6, 2026$37,755 → $38,755(+$1,000)
Aug 20, 2026$38,755 → $38,255(-$500)
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