Negotiation Guide
Opening Offer
$35,233
Fair Price
$36,733
Walk Away Above
$37,862
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,091
Est. Invoice$36,261
Holdback (est.)$1,170
MSRP (Sticker)$38,990
Asking Price$37,490
Markup-$1,500
Est. Dealer Margin on This Car$2,399
Percentile94% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$1,625
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,057
Price History
Jul 9, 2026$38,990 → $36,490(-$2,500)
Aug 6, 2026$36,490 → $37,490(+$1,000)
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