Negotiation Guide
Opening Offer
$36,323
Fair Price
$37,823
Walk Away Above
$38,952
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,072
Est. Invoice$37,274
Holdback (est.)$1,202
MSRP (Sticker)$40,080
Asking Price$38,580
Markup-$1,500
Est. Dealer Margin on This Car$2,508
Percentile94% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,097
Avg Markup (Ranger)-$1,350
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,642
Price History
Jul 9, 2026$40,080 → $38,080(-$2,000)
Aug 6, 2026$38,080 → $39,080(+$1,000)
Aug 20, 2026$39,080 → $38,580(-$500)
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