Negotiation Guide
Opening Offer
$36,853
Fair Price
$38,353
Walk Away Above
$39,482
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,549
Est. Invoice$37,767
Holdback (est.)$1,218
MSRP (Sticker)$40,610
Asking Price$39,110
Markup-$1,500
Est. Dealer Margin on This Car$2,561
Percentile94% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$1,875
Avg Markup (Ranger)-$1,394
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,507
Price History
Aug 6, 2026$38,610 → $39,610(+$1,000)
Aug 20, 2026$39,610 → $39,110(-$500)
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