Deal Sheet: 2026 Ranger XLT

Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FTER4GH1TLE38804

Negotiation Guide

Opening Offer

$36,418

Fair Price

$37,918

Walk Away Above

$39,047

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,158

Est. Invoice$37,363

Holdback (est.)$1,205

MSRP (Sticker)$40,175

Asking Price$38,675

Markup-$1,500

Est. Dealer Margin on This Car$2,518

Percentile94% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$543

Avg Markup (Ranger)-$1,447

% Below MSRP80%

Avg Days to Sell42 days

Avg Sold Markup-$1,019

Price History

Aug 6, 2026$38,175 → $39,175(+$1,000)

Aug 20, 2026$39,175 → $38,675(-$500)

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