Negotiation Guide
Opening Offer
$33,713
Fair Price
$35,213
Walk Away Above
$36,342
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,723
Est. Invoice$34,847
Holdback (est.)$1,124
MSRP (Sticker)$37,470
Asking Price$35,970
Markup-$1,500
Est. Dealer Margin on This Car$2,247
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,097
Avg Markup (Ranger)-$1,350
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,642
Price History
Aug 6, 2026$35,470 → $36,470(+$1,000)
Aug 20, 2026$36,470 → $35,970(-$500)
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