Deal Sheet: 2026 Ranger XLT

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FTER4GH1TLE29259

Negotiation Guide

Opening Offer

$36,753

Fair Price

$38,253

Walk Away Above

$39,382

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,459

Est. Invoice$37,674

Holdback (est.)$1,215

MSRP (Sticker)$40,510

Asking Price$39,010

Markup-$1,500

Est. Dealer Margin on This Car$2,551

Percentile94% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$1,853

Avg Markup (Ranger)-$1,471

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,769

Price History

Jul 9, 2026$40,510 → $38,510(-$2,000)

Aug 6, 2026$38,510 → $39,510(+$1,000)

Aug 20, 2026$39,510 → $39,010(-$500)

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