Negotiation Guide
Opening Offer
$36,108
Fair Price
$37,608
Walk Away Above
$38,737
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$35,879
Est. Invoice$37,074
Holdback (est.)$1,196
MSRP (Sticker)$39,865
Asking Price$38,365
Markup-$1,500
Est. Dealer Margin on This Car$2,487
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$1,657
Avg Markup (Ranger)-$1,364
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$2,026
Price History
Aug 10, 2026$37,365 → $38,365(+$1,000)
Cheaper Ranger XLT Inventory
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