Negotiation Guide
Opening Offer
$36,273
Fair Price
$37,773
Walk Away Above
$38,902
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,027
Est. Invoice$37,228
Holdback (est.)$1,201
MSRP (Sticker)$40,030
Asking Price$38,530
Markup-$1,500
Est. Dealer Margin on This Car$2,503
Percentile94% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$2,169
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,690
Price History
Jul 9, 2026$40,030 → $38,030(-$2,000)
Aug 6, 2026$38,030 → $39,030(+$1,000)
Aug 20, 2026$39,030 → $38,530(-$500)
Cheaper Ranger XLT Inventory
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