Deal Sheet: 2026 Ranger XLT

Perry Ford of National City · National City, CA · VIN: 1FTER4GH0TLE30726

Negotiation Guide

Opening Offer

$37,666

Fair Price

$39,166

Walk Away Above

$40,426

• Recent buyers paid ~$2,257 below MSRP
• Sitting 70 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,517

Est. Invoice$38,767

Holdback (est.)$1,251

MSRP (Sticker)$41,685

Asking Price$40,185

Markup-$1,500

Est. Dealer Margin on This Car$2,669

Percentile94% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$2,373

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,630

Price History

Jul 9, 2026$41,685 → $39,685(-$2,000)

Aug 6, 2026$39,685 → $40,685(+$1,000)

Aug 20, 2026$40,685 → $40,185(-$500)

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