Negotiation Guide
Opening Offer
$36,360
Fair Price
$37,860
Walk Away Above
$39,115
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,333
Est. Invoice$37,544
Holdback (est.)$1,211
MSRP (Sticker)$40,370
Asking Price$38,870
Markup-$1,500
Est. Dealer Margin on This Car$2,537
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory52 vehicles
Avg Markup (All Models)-$1,827
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,116
Price History
Jul 9, 2026$40,370 → $37,870(-$2,500)
Aug 6, 2026$37,870 → $38,870(+$1,000)
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