Negotiation Guide
Opening Offer
$37,208
Fair Price
$38,708
Walk Away Above
$39,837
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,869
Est. Invoice$38,097
Holdback (est.)$1,229
MSRP (Sticker)$40,965
Asking Price$39,465
Markup-$1,500
Est. Dealer Margin on This Car$2,597
Percentile94% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$1,871
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,932
Price History
Jul 9, 2026$40,965 → $38,965(-$2,000)
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