Negotiation Guide
Opening Offer
$31,607
Fair Price
$33,107
Walk Away Above
$34,349
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,031
Est. Invoice$33,099
Holdback (est.)$1,068
MSRP (Sticker)$35,590
Asking Price$33,590
Markup-$2,000
Est. Dealer Margin on This Car$1,559
Percentile4% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory320 vehicles
Avg Markup (All Models)-$2,189
Avg Markup (Ranger)-$1,643
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,881
Price History
Aug 6, 2026$33,090 → $34,090(+$1,000)
Aug 15, 2026$34,090 → $33,590(-$500)
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