Deal Sheet: 2026 Ranger XL

Gateway Ford, LLC · Ponchatoula, LA · VIN: 1FTER4BH9TLE40971

Negotiation Guide

Opening Offer

$32,712

Fair Price

$34,212

Walk Away Above

$35,454

• Recent buyers paid ~$2,483 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,026

Est. Invoice$34,126

Holdback (est.)$1,101

MSRP (Sticker)$36,695

Asking Price$34,695

Markup-$2,000

Est. Dealer Margin on This Car$1,670

Percentile4% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$1,733

Avg Markup (Ranger)-$1,556

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,428

Price History

Aug 6, 2026$34,195 → $35,195(+$1,000)

Aug 15, 2026$35,195 → $34,695(-$500)

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-$2,000$37,67054d

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