Negotiation Guide
Opening Offer
$32,437
Fair Price
$33,937
Walk Away Above
$35,179
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,778
Est. Invoice$33,871
Holdback (est.)$1,093
MSRP (Sticker)$36,420
Asking Price$34,420
Markup-$2,000
Est. Dealer Margin on This Car$1,642
Percentile4% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)-$139
Avg Markup (Ranger)-$1,625
% Below MSRP74%
Avg Days to Sell34 days
Avg Sold Markup-$497
Price History
Aug 15, 2026$34,920 → $34,420(-$500)
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