Negotiation Guide
Opening Offer
$31,857
Fair Price
$33,357
Walk Away Above
$34,599
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,256
Est. Invoice$33,331
Holdback (est.)$1,075
MSRP (Sticker)$35,840
Asking Price$34,340
Markup-$1,500
Est. Dealer Margin on This Car$2,084
Percentile35% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$2,132
Avg Markup (Ranger)-$1,143
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,727
Price History
Aug 6, 2026$33,840 → $34,840(+$1,000)
Aug 15, 2026$34,840 → $34,340(-$500)
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