Negotiation Guide
Opening Offer
$32,052
Fair Price
$33,552
Walk Away Above
$34,794
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,432
Est. Invoice$33,513
Holdback (est.)$1,081
MSRP (Sticker)$36,035
Asking Price$34,035
Markup-$2,000
Est. Dealer Margin on This Car$1,604
Percentile4% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$1,980
Avg Markup (Ranger)-$1,357
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,634
Price History
Aug 6, 2026$33,535 → $34,535(+$1,000)
Aug 15, 2026$34,535 → $34,035(-$500)
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