Negotiation Guide
Opening Offer
$32,857
Fair Price
$34,357
Walk Away Above
$35,599
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,156
Est. Invoice$34,261
Holdback (est.)$1,105
MSRP (Sticker)$36,840
Asking Price$35,340
Markup-$1,500
Est. Dealer Margin on This Car$2,184
Percentile35% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory403 vehicles
Avg Markup (All Models)-$666
Avg Markup (Ranger)-$944
% Below MSRP83%
Avg Days to Sell34 days
Avg Sold Markup-$871
Price History
Aug 15, 2026$35,840 → $35,340(-$500)
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66012d
Wagner Ford,
-$2,000$39,54012d
Johnson Sewell FordMarble Falls, TX
-$2,000$33,88512d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$33,50547d
Group 1 Ford of South AustinAustin, TX
-$2,000$33,59059d
Bill White FordMansfield, AR
-$2,000$37,91554d
Bill Knight Ford of StillwaterStillwater, OK
-$2,000$37,67054d
Jack Schmitt FordCollinsville, IL
-$2,000$35,7453d
Suntrup Ford WestportSaint Louis, MO
-$2,000$37,3403d
Jim Trenary Ford, Inc.Moscow Mills, MO
-$2,000$38,0403d