Deal Sheet: 2026 Ranger XL

Confidence Ford of Norman · Norman, OK · VIN: 1FTER4BH2TLE44571

Negotiation Guide

Opening Offer

$32,547

Fair Price

$34,047

Walk Away Above

$35,289

• Recent buyers paid ~$2,483 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,877

Est. Invoice$33,973

Holdback (est.)$1,096

MSRP (Sticker)$36,530

Asking Price$34,530

Markup-$2,000

Est. Dealer Margin on This Car$1,653

Percentile4% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$2,373

Avg Markup (Ranger)-$1,625

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,725

Price History

Aug 6, 2026$34,030 → $35,030(+$1,000)

Aug 15, 2026$35,030 → $34,530(-$500)

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