Deal Sheet: 2026 Ranger XL

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FTER4BH2TLE39435

Negotiation Guide

Opening Offer

$32,667

Fair Price

$34,167

Walk Away Above

$35,409

• Recent buyers paid ~$2,483 below MSRP

Price Breakdown

Est. Dealer Cost$32,985

Est. Invoice$34,085

Holdback (est.)$1,100

MSRP (Sticker)$36,650

Asking Price$35,150

Markup-$1,500

Est. Dealer Margin on This Car$2,165

Percentile35% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$1,607

Avg Markup (Ranger)-$1,045

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,604

Cheaper Ranger XL Inventory

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-$2,000$39,54012d

Johnson Sewell FordMarble Falls, TX

-$2,000$33,88512d

Two Rivers Ford, Inc.Mount Juliet, TN

-$2,000$33,50547d

Group 1 Ford of South AustinAustin, TX

-$2,000$33,59059d

Bill White FordMansfield, AR

-$2,000$37,91554d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$37,67054d

Jack Schmitt FordCollinsville, IL

-$2,000$35,7453d

Suntrup Ford WestportSaint Louis, MO

-$2,000$37,3403d

Jim Trenary Ford, Inc.Moscow Mills, MO

-$2,000$38,0403d