Deal Sheet: 2026 Ranger XL

Mike Reichenbach Ford · Florence, SC · VIN: 1FTER4BH1TLE39863

Negotiation Guide

Opening Offer

$33,862

Fair Price

$35,362

Walk Away Above

$36,604

• Recent buyers paid ~$2,483 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,061

Est. Invoice$35,196

Holdback (est.)$1,135

MSRP (Sticker)$37,845

Asking Price$36,345

Markup-$1,500

Est. Dealer Margin on This Car$2,285

Percentile35% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$1,787

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,791

Price History

Aug 6, 2026$35,845 → $36,845(+$1,000)

Aug 15, 2026$36,845 → $36,345(-$500)

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