Deal Sheet: 2026 Explorer ST

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FMWK8GCXTGC37122

Negotiation Guide

Opening Offer

$59,363

Fair Price

$60,863

Walk Away Above

$62,896

• Recent buyers paid ~$4,067 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,437

Est. Invoice$60,385

Holdback (est.)$1,948

MSRP (Sticker)$64,930

Asking Price$60,930

Markup-$4,000

Est. Dealer Margin on This Car$2,493

Percentile2% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$1,732

Avg Markup (Explorer)-$3,319

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,730

Price History

Aug 15, 2026$61,430 → $60,930(-$500)

Cheaper Explorer ST Inventory

Grand Prairie FordGrand Prairie, TX

-$4,000$59,3908d

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,6808d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,1308d

Fremont Motor RivertonRiverton, WY

-$4,000$60,2358d

Southwest Ford, Inc.Weatherford, TX

-$4,000$59,69012d

Tommie Vaughn Motors, Inc.Houston, TX

-$4,000$60,63012d

Grapevine Ford LincolnGrapevine, TX

-$4,000$59,88559d

San Tan FordGilbert, AZ

-$4,000$58,95512d

Palm Coast FordPalm Coast, FL

-$4,000$59,3853d

Laird Noller Ford, Inc.Topeka, KS

-$4,000$60,6303d