Negotiation Guide
Opening Offer
$58,168
Fair Price
$59,668
Walk Away Above
$61,701
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,362
Est. Invoice$59,274
Holdback (est.)$1,912
MSRP (Sticker)$63,735
Asking Price$60,235
Markup-$3,500
Est. Dealer Margin on This Car$2,874
Percentile46% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$615
Avg Markup (Explorer)-$3,111
% Below MSRP81%
Avg Days to Sell28 days
Avg Sold Markup-$1,498
Price History
Aug 15, 2026$60,735 → $60,235(-$500)
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