Negotiation Guide
Opening Offer
$56,531
Fair Price
$58,031
Walk Away Above
$60,283
- • Recent buyers paid ~$4,067 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,282
Est. Invoice$58,158
Holdback (est.)$1,876
MSRP (Sticker)$62,535
Asking Price$58,535
Markup-$4,000
Est. Dealer Margin on This Car$2,254
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$1,922
Avg Markup (Explorer)-$3,780
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,025
Price History
Jul 9, 2026$61,035 → $58,035(-$3,000)
Aug 6, 2026$58,035 → $59,035(+$1,000)
Aug 15, 2026$59,035 → $58,535(-$500)
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