Negotiation Guide
Opening Offer
$58,501
Fair Price
$60,001
Walk Away Above
$61,943
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,497
Est. Invoice$59,413
Holdback (est.)$1,917
MSRP (Sticker)$63,885
Asking Price$60,385
Markup-$3,500
Est. Dealer Margin on This Car$2,889
Percentile93% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (Explorer)-$3,456
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,813
Price History
Jul 9, 2026$62,135 → $59,885(-$2,250)
Aug 6, 2026$59,885 → $60,885(+$1,000)
Aug 20, 2026$60,885 → $60,385(-$500)
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