Negotiation Guide
Opening Offer
$54,388
Fair Price
$55,888
Walk Away Above
$57,921
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,960
Est. Invoice$55,758
Holdback (est.)$1,799
MSRP (Sticker)$59,955
Asking Price$55,955
Markup-$4,000
Est. Dealer Margin on This Car$1,996
Percentile2% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory190 vehicles
Avg Markup (All Models)-$2,005
Avg Markup (Explorer)-$3,536
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,760
Price History
Jul 9, 2026$58,455 → $55,455(-$3,000)
Aug 6, 2026$55,455 → $56,455(+$1,000)
Aug 15, 2026$56,455 → $55,955(-$500)
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