Negotiation Guide
Opening Offer
$57,328
Fair Price
$58,828
Walk Away Above
$60,861
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,606
Est. Invoice$58,492
Holdback (est.)$1,887
MSRP (Sticker)$62,895
Asking Price$58,895
Markup-$4,000
Est. Dealer Margin on This Car$2,290
Percentile2% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)+$517
Avg Markup (Explorer)-$3,605
% Below MSRP66%
Avg Days to Sell33 days
Avg Sold Markup-$903
Price History
Jul 9, 2026$60,895 → $58,395(-$2,500)
Aug 6, 2026$58,395 → $59,395(+$1,000)
Aug 15, 2026$59,395 → $58,895(-$500)
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