Negotiation Guide
Opening Offer
$54,347
Fair Price
$55,847
Walk Away Above
$58,091
- • Recent buyers paid ~$4,067 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,302
Est. Invoice$56,112
Holdback (est.)$1,810
MSRP (Sticker)$60,335
Asking Price$56,835
Markup-$3,500
Est. Dealer Margin on This Car$2,534
Percentile46% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory382 vehicles
Avg Markup (All Models)-$2,151
Avg Markup (Explorer)-$3,173
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,264
Price History
Jul 11, 2026$58,835 → $56,335(-$2,500)
Aug 6, 2026$56,335 → $56,835(+$500)
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