Negotiation Guide
Opening Offer
$58,791
Fair Price
$60,291
Walk Away Above
$62,233
- • Recent buyers paid ~$3,884 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,758
Est. Invoice$59,683
Holdback (est.)$1,925
MSRP (Sticker)$64,175
Asking Price$60,675
Markup-$3,500
Est. Dealer Margin on This Car$2,918
Percentile93% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2525
Avg Markup-$3,884
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory204 vehicles
Avg Markup (All Models)-$1,850
Avg Markup (Explorer)-$3,274
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,752
Price History
Aug 15, 2026$61,175 → $60,675(-$500)
Cheaper Explorer ST Inventory
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,68010d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,13010d
Huntington Beach FordHuntington Beach, CA
-$4,000$59,39010d
Fremont Motor RivertonRiverton, WY
-$4,000$60,23510d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Mike Maroone Ford LongmontLongmont, CO
-$4,000$58,44010d
Ford CountryHenderson, NV
-$4,000$59,98022d
Freedom FordGunnison, UT
-$4,000$60,33522d
Castle Rock FordCastle Rock, CO
-$4,000$61,37022d
Gallagher Ford, Inc.Elko, NV
-$4,000$59,69022d