Negotiation Guide
Opening Offer
$53,988
Fair Price
$55,488
Walk Away Above
$57,521
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,600
Est. Invoice$55,386
Holdback (est.)$1,787
MSRP (Sticker)$59,555
Asking Price$56,055
Markup-$3,500
Est. Dealer Margin on This Car$2,456
Percentile46% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory233 vehicles
Avg Markup (All Models)-$91
Avg Markup (Explorer)-$3,071
% Below MSRP73%
Avg Days to Sell30 days
Avg Sold Markup-$946
Price History
Aug 6, 2026$55,555 → $56,555(+$1,000)
Aug 15, 2026$56,555 → $56,055(-$500)
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