Negotiation Guide
Opening Offer
$57,963
Fair Price
$59,463
Walk Away Above
$61,496
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,177
Est. Invoice$59,083
Holdback (est.)$1,906
MSRP (Sticker)$63,530
Asking Price$59,530
Markup-$4,000
Est. Dealer Margin on This Car$2,353
Percentile2% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$1,675
Avg Markup (Explorer)-$3,328
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$406
Price History
Aug 15, 2026$60,030 → $59,530(-$500)
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