Deal Sheet: 2026 Explorer ST

First Choice Ford · Rock Springs, WY · VIN: 1FMWK8GC5TGA36101

Negotiation Guide

Opening Offer

$61,452

Fair Price

$62,952

Walk Away Above

$65,221

• Recent buyers paid ~$4,067 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,741

Est. Invoice$62,766

Holdback (est.)$2,025

MSRP (Sticker)$67,490

Asking Price$63,990

Markup-$3,500

Est. Dealer Margin on This Car$3,249

Percentile46% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$1,862

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,233

Price History

Jul 11, 2026$65,490 → $62,990(-$2,500)

Aug 6, 2026$62,990 → $63,990(+$1,000)

Cheaper Explorer ST Inventory

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-$4,000$59,3908d

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-$4,000$59,6808d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,1308d

Fremont Motor RivertonRiverton, WY

-$4,000$60,2358d

Southwest Ford, Inc.Weatherford, TX

-$4,000$59,69012d

Tommie Vaughn Motors, Inc.Houston, TX

-$4,000$60,63012d

Grapevine Ford LincolnGrapevine, TX

-$4,000$59,88559d

San Tan FordGilbert, AZ

-$4,000$58,95512d

Palm Coast FordPalm Coast, FL

-$4,000$59,3853d

Laird Noller Ford, Inc.Topeka, KS

-$4,000$60,6303d