Deal Sheet: 2026 Explorer ST

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMWK8GC4TGC40582

Negotiation Guide

Opening Offer

$57,328

Fair Price

$58,828

Walk Away Above

$60,861

• Recent buyers paid ~$4,067 below MSRP

Price Breakdown

Est. Dealer Cost$56,606

Est. Invoice$58,492

Holdback (est.)$1,887

MSRP (Sticker)$62,895

Asking Price$59,395

Markup-$3,500

Est. Dealer Margin on This Car$2,790

Percentile46% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,716

Avg Markup (Explorer)-$3,536

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,763

Price History

Aug 6, 2026$58,395 → $59,395(+$1,000)

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