Negotiation Guide
Opening Offer
$54,783
Fair Price
$56,283
Walk Away Above
$58,316
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,315
Est. Invoice$56,126
Holdback (est.)$1,811
MSRP (Sticker)$60,350
Asking Price$56,350
Markup-$4,000
Est. Dealer Margin on This Car$2,035
Percentile2% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)-$2,050
Avg Markup (Explorer)-$3,517
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,222
Price History
Aug 15, 2026$56,850 → $56,350(-$500)
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