Negotiation Guide
Opening Offer
$61,363
Fair Price
$62,863
Walk Away Above
$64,896
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,237
Est. Invoice$62,245
Holdback (est.)$2,008
MSRP (Sticker)$66,930
Asking Price$62,930
Markup-$4,000
Est. Dealer Margin on This Car$2,693
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory477 vehicles
Avg Markup (All Models)-$2,136
Avg Markup (Explorer)-$3,528
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$2,064
Price History
Aug 15, 2026$63,430 → $62,930(-$500)
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