Negotiation Guide
Opening Offer
$58,908
Fair Price
$60,408
Walk Away Above
$62,441
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,028
Est. Invoice$59,962
Holdback (est.)$1,934
MSRP (Sticker)$64,475
Asking Price$60,475
Markup-$4,000
Est. Dealer Margin on This Car$2,448
Percentile2% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Explorer)-$3,983
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Aug 6, 2026$59,975 → $60,975(+$1,000)
Aug 15, 2026$60,975 → $60,475(-$500)
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