Deal Sheet: 2026 Explorer ST

University Ford, Inc. · Durham, NC · VIN: 1FMWK8GC3TGC14216

Negotiation Guide

Opening Offer

$55,411

Fair Price

$56,911

Walk Away Above

$58,853

• Recent buyers paid ~$3,884 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,716

Est. Invoice$56,539

Holdback (est.)$1,824

MSRP (Sticker)$60,795

Asking Price$57,295

Markup-$3,500

Est. Dealer Margin on This Car$2,580

Percentile93% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2525

Avg Markup-$3,884

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$1,780

Avg Markup (Explorer)-$3,575

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,493

Price History

Jul 9, 2026$59,795 → $56,795(-$3,000)

Aug 6, 2026$56,795 → $57,795(+$1,000)

Aug 20, 2026$57,795 → $57,295(-$500)

Cheaper Explorer ST Inventory

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-$4,000$59,68010d

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-$4,000$61,13010d

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-$4,000$59,39010d

Fremont Motor RivertonRiverton, WY

-$4,000$60,23510d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$58,44010d

Ford CountryHenderson, NV

-$4,000$59,98022d

Freedom FordGunnison, UT

-$4,000$60,33522d

Castle Rock FordCastle Rock, CO

-$4,000$61,37022d

Gallagher Ford, Inc.Elko, NV

-$4,000$59,69022d