Deal Sheet: 2026 Explorer ST

Hullman's Ford, Inc. · Falls City, NE · VIN: 1FMWK8GC2TGC38927

Negotiation Guide

Opening Offer

$54,523

Fair Price

$56,023

Walk Away Above

$58,056

• Recent buyers paid ~$4,067 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,081

Est. Invoice$55,884

Holdback (est.)$1,803

MSRP (Sticker)$60,090

Asking Price$56,090

Markup-$4,000

Est. Dealer Margin on This Car$2,009

Percentile2% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)-$1,981

Avg Markup (Explorer)-$3,625

% Below MSRP92%

Avg Days to Sell35 days

Avg Sold Markup-$889

Price History

Aug 15, 2026$56,590 → $56,090(-$500)

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