Negotiation Guide
Opening Offer
$57,468
Fair Price
$58,968
Walk Away Above
$61,001
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,732
Est. Invoice$58,623
Holdback (est.)$1,891
MSRP (Sticker)$63,035
Asking Price$59,035
Markup-$4,000
Est. Dealer Margin on This Car$2,304
Percentile2% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$1,675
Avg Markup (Explorer)-$3,328
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$406
Price History
Aug 15, 2026$59,535 → $59,035(-$500)
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