Negotiation Guide
Opening Offer
$56,497
Fair Price
$57,997
Walk Away Above
$60,248
- • Recent buyers paid ~$4,067 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,250
Est. Invoice$58,125
Holdback (est.)$1,875
MSRP (Sticker)$62,500
Asking Price$59,000
Markup-$3,500
Est. Dealer Margin on This Car$2,750
Percentile46% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory368 vehicles
Avg Markup (All Models)-$1,662
Avg Markup (Explorer)-$3,250
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,962
Price History
Jun 13, 2026$61,500 → $60,500(-$1,000)
Jul 4, 2026$60,500 → $61,500(+$1,000)
Jul 9, 2026$61,500 → $58,500(-$3,000)
Jul 29, 2026$58,500 → $58,000(-$500)
Aug 6, 2026$58,000 → $59,000(+$1,000)
Cheaper Explorer ST Inventory
Grand Prairie FordGrand Prairie, TX
-$4,000$59,3908d
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,6808d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
Grapevine Ford LincolnGrapevine, TX
-$4,000$59,88559d
San Tan FordGilbert, AZ
-$4,000$58,95512d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d