Negotiation Guide
Opening Offer
$57,023
Fair Price
$58,523
Walk Away Above
$60,776
- • Recent buyers paid ~$4,067 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,727
Est. Invoice$58,618
Holdback (est.)$1,891
MSRP (Sticker)$63,030
Asking Price$59,030
Markup-$4,000
Est. Dealer Margin on This Car$2,303
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$1,922
Avg Markup (Explorer)-$3,780
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,025
Price History
Jul 9, 2026$61,530 → $58,530(-$3,000)
Aug 6, 2026$58,530 → $59,530(+$1,000)
Aug 15, 2026$59,530 → $59,030(-$500)
Cheaper Explorer ST Inventory
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-$4,000$59,6808d
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-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
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-$4,000$59,88559d
San Tan FordGilbert, AZ
-$4,000$58,95512d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d