Negotiation Guide
Opening Offer
$55,042
Fair Price
$56,542
Walk Away Above
$58,788
- • Recent buyers paid ~$4,067 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,932
Est. Invoice$56,763
Holdback (est.)$1,831
MSRP (Sticker)$61,035
Asking Price$57,535
Markup-$3,500
Est. Dealer Margin on This Car$2,604
Percentile46% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$1,533
Avg Markup (Explorer)-$3,313
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,253
Price History
Jun 13, 2026$60,035 → $59,035(-$1,000)
Jul 4, 2026$59,035 → $60,035(+$1,000)
Jul 9, 2026$60,035 → $57,035(-$3,000)
Cheaper Explorer ST Inventory
Grand Prairie FordGrand Prairie, TX
-$4,000$59,3908d
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,6808d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
Grapevine Ford LincolnGrapevine, TX
-$4,000$59,88559d
San Tan FordGilbert, AZ
-$4,000$58,95512d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d