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Deal Sheet: 2026 Explorer ST
Dick Smith Ford · Columbia, SC · VIN: 1FMWK7GCXTGB80771
Negotiation Guide
Opening Offer
$52,122
Fair Price
$53,622
Walk Away Above
$55,859
- • Recent buyers paid ~$4,067 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,286
Est. Invoice$54,028
Holdback (est.)$1,743
MSRP (Sticker)$58,095
Asking Price$54,595
Markup-$3,500
Est. Dealer Margin on This Car$2,310
Percentile46% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$1,841
Avg Markup (Explorer)-$3,321
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,654
Price History
Jul 9, 2026$57,095 → $54,095(-$3,000)
Aug 6, 2026$54,095 → $55,095(+$1,000)
Aug 15, 2026$55,095 → $54,595(-$500)
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