Negotiation Guide
Opening Offer
$56,423
Fair Price
$57,923
Walk Away Above
$59,956
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,791
Est. Invoice$57,651
Holdback (est.)$1,860
MSRP (Sticker)$61,990
Asking Price$58,490
Markup-$3,500
Est. Dealer Margin on This Car$2,699
Percentile46% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory940 vehicles
Avg Markup (All Models)-$1,878
Avg Markup (Explorer)-$3,046
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,601
Price History
Aug 15, 2026$58,990 → $58,490(-$500)
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