Deal Sheet: 2026 Explorer ST

Dick Smith Ford · Columbia, SC · VIN: 1FMWK7GC6TGB59450

Negotiation Guide

Opening Offer

$51,586

Fair Price

$53,086

Walk Away Above

$55,321

• Recent buyers paid ~$4,067 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,800

Est. Invoice$53,526

Holdback (est.)$1,727

MSRP (Sticker)$57,555

Asking Price$54,055

Markup-$3,500

Est. Dealer Margin on This Car$2,256

Percentile46% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$1,841

Avg Markup (Explorer)-$3,321

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,654

Price History

Jul 9, 2026$56,555 → $53,555(-$3,000)

Aug 6, 2026$53,555 → $54,555(+$1,000)

Aug 15, 2026$54,555 → $54,055(-$500)

Cheaper Explorer ST Inventory

Grand Prairie FordGrand Prairie, TX

-$4,000$59,3908d

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,6808d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,1308d

Fremont Motor RivertonRiverton, WY

-$4,000$60,2358d

Southwest Ford, Inc.Weatherford, TX

-$4,000$59,69012d

Tommie Vaughn Motors, Inc.Houston, TX

-$4,000$60,63012d

Grapevine Ford LincolnGrapevine, TX

-$4,000$59,88559d

San Tan FordGilbert, AZ

-$4,000$58,95512d

Palm Coast FordPalm Coast, FL

-$4,000$59,3853d

Laird Noller Ford, Inc.Topeka, KS

-$4,000$60,6303d