Deal Sheet: 2026 Explorer ST

Gary Yeomans Ford Ocala · Ocala, FL · VIN: 1FMWK7GC5TGC17063

Negotiation Guide

Opening Offer

$56,073

Fair Price

$57,573

Walk Away Above

$59,606

• Recent buyers paid ~$4,067 below MSRP

Price Breakdown

Est. Dealer Cost$55,476

Est. Invoice$57,325

Holdback (est.)$1,849

MSRP (Sticker)$61,640

Asking Price$58,140

Markup-$3,500

Est. Dealer Margin on This Car$2,664

Percentile46% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory351 vehicles

Avg Markup (All Models)-$207

Avg Markup (Explorer)-$3,156

% Below MSRP77%

Avg Days to Sell25 days

Avg Sold Markup-$701

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