Negotiation Guide
Opening Offer
$55,823
Fair Price
$57,323
Walk Away Above
$59,356
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,251
Est. Invoice$57,093
Holdback (est.)$1,842
MSRP (Sticker)$61,390
Asking Price$57,890
Markup-$3,500
Est. Dealer Margin on This Car$2,639
Percentile46% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory251 vehicles
Avg Markup (All Models)+$1
Avg Markup (Explorer)-$3,300
% Below MSRP73%
Avg Days to Sell34 days
Avg Sold Markup-$165
Price History
Aug 6, 2026$60,390 → $58,390(-$2,000)
Aug 15, 2026$58,390 → $57,890(-$500)
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