Negotiation Guide
Opening Offer
$52,028
Fair Price
$53,528
Walk Away Above
$55,561
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,836
Est. Invoice$53,563
Holdback (est.)$1,728
MSRP (Sticker)$57,595
Asking Price$53,595
Markup-$4,000
Est. Dealer Margin on This Car$1,760
Percentile2% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$2,052
Avg Markup (Explorer)-$3,563
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,576
Price History
Jul 9, 2026$56,095 → $53,095(-$3,000)
Aug 15, 2026$54,095 → $53,595(-$500)
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